Point S Malaysia

No Stress with Point S

Point S Malaysia is a part of the world's largest independent car maintenance and tyre franchise with more than 5600 points of sale in 45 countries. We are promoting this to independent tyre retailers who wish to differentiate their business and to not only remain relevant but profitable and sustainable.


Point S Development, France

50 years.png

Point S Development, the international headquarters of Point S, was created in 2006 and ensures the international representation of the network. Its multi-cultural team, based in Lyon, France, is in charge of:

  • Developing the Point S international network

  • Negotiating international cooperation agreements with suppliers

  • Negotiating with international key account customers

  • Developing and sourcing Point S private label products

  • Marketing & Communication-creating network management tools and managing process development including an International CRM program

  • Implementing and monitoring common quality standards in terms of retail operations and services

  • Managing market surveys and analyses to identify and anticipate market evolution

  • Developing new IT solutions in B2B & B2C and information systems

  • Coordinating all Point S international policies and facilitating the sharing of best practices between the Point S national headquarters.

In 2015, to ensure the coordination of its activities on the North American continent, Point S Development established Point S North America based in Boston, Massachusetts.



Our Story

The creation of Point S

The Point S brand was created in the early 1970s in France. Based on the observation and a study conducted in four countries that the general public knew nothing about “tire professionals,” a handful of independent specialist dealers decided to work together to promote their trade and expertise in the tire industry. The creation of Point S, especially at this time, was the result of an extremely original initiative. In fact it had a consumer-focused approach whereas most emerging alliances only strove to centralize purchasing. In accordance with the founders’ philosophy, INDEPENDENCE from the Industry is the cornerstone of the Point S network.

Key dates in the Point S network creation:

  • As of 1969, some specialist dealers felt there was a real need to create a brand image for tire professionals.

  • In early 1970, they set up an advertising committee.

  • After one year’s work and a study showing that consumers didn’t really know their trade, the committee decided to create a network sharing the same trade name and identity in order to make its advertising easier.

  • After this strategic decision, the network was created. On October 16, 1971 the first members’ meeting took place. The network was comprised of 114 members. The network chose “Point S” as a name, brand, and trademark.

The Point S brand and logo

Originally “Point S” stood for “Point Security” or “Point Service”. As for the logo which represents two wheels and the letter S, it may evoke either a bend or an antique car wing with its front wheel and spare wheel.

In 2004, Point S decided to modernize its corporate visual identity by adopting a new graphic charter and a new logo.

First steps towards internationalization:

Point S can pride itself on being the first independent network to have had an international vision. A member located near the German border was the first to start networking outside of France: his connection with a German dealer was the starting point for the brand’s internationalization.

In 1989, one of the first EEIGs (European Economic Interest Grouping), the European Tyre Committee (ETC) was set up. After this first cooperation with an independent dealers’ network, the Italians joined the European movement. The whole network consisted of 630 companies and was based on the partnership principle to preserve its members’ independence.

The network accelerated its international expansion in 2006 after Point S Development was created.

Today, Point S is present in 46 countries and consists of 2900 companies with over 5600 points of sale.


Point S Sale Concept

Our Business

Point S offers an attractive and modern retail concept, which can be adapted to any point of sale and business area. Our point of sale concept is the key to our corporate identity. To get consistent recognition from our customers, suppliers, and key accounts, all the outlets adhere to basic branding criteria specified in the Point S international graphic charter and identity concept. Even though they share the same corporate visual identity, Point S members can choose to keep their own corporate name next to the Point S brand name. This allows Point S network members to preserve their long-standing local notoriety while gaining a nationwide or even worldwide notoriety with the Point S trade brand.

The Point S concept in this sense reflects the Point S network philosophy: independent together.


Tyres and Related Services

Our offer, consistent with our positioning as a tire specialist, covers all tire ranges from passenger car to industrial tires, as well as truck and agricultural tires.

Our expertise and know-how are not restricted to products but also apply to all tire services such as wheel balancing, alignment, repair, pressure control, etc. We also use state-of-the-art equipment adapted to the latest vehicle technical evolutions and provide our staff with regular training.

poin s malaysia.png

Car Maintenance and Auto Parts

Thanks to the traffic generated by our tire sales (which is the primary reason people come to our workshops), we have extended our offer with additional services in car maintenance such as brake disc and brake pad change, oil change, as well as filter and exhaust pipe replacement.

Untitled design (15).png

Private Label Strategy

Point S has developed its own private label with a complete range of summer (approx. 80 items including Vans and SUV) and winter tires (approx. 70 items including Vans and SUV), namely: Summerstar and Winterstar. In cooperation with a major European manufacturer, these are exclusively designed and produced for Point S in Europe for exceptional value benefitting from Point S’s brand image. (more information under www.points-showroom.com)

In accordance with our international strategy of diversifying into automotive maintenance, Point S Development has implemented a streamlined international car parts supply policy and has developed its own-label product range in cooperation with leading international parts manufacturers.


Top Brands

Who We Work With

As part of our impeccable customer service, we make sure you buy only the very best quality for your vehicle. We only work with the most renowned manufacturers to ensure your satisfaction. Check out some of our popular brands below, and let us know if you’re looking for something specific — we’ll be happy to assist you.


What our partners say about us?

Since its creation in 1971 in France, Point S has always managed to strike the right balance between its member independence and a strong network policy. Point S has grown both in France and internationally not only as a purchasing group but also as a renowned brand recognised by our fleet customers and consumers, reflecting the values of professionalism and high quality service in our points of sale.

Christophe Rollet, Point S Development Vice-President - Point S France Managing Director

Our volumes are –all things considered- small on a global scale. It is therefore essential, or even vital, for us to create alliances in order to preserve our profit margins through efficient negotiations. Our suppliers are present on a global scale and we can’t just stay local and adopt a very regional approach!

Bruno Leclair, Point S Canada CEO

In South Africa the tire market is mainly steered by manufacturer controlled networks. Our group decided to adopt a new approach which consists in federating independently owned points of sale under a common banner. Through our partnership with Point S we have benefited from the image of a long term existing trademark and the credibility of an international network that shares the same values as ours.

Nico De Rouwe, Point S South Africa Chairman Of The Board



Thanks for submitting!


No 30, Jalan PJU 3/45, Sunway Damansara, Technology Park, Petaling Jaya, Selangor, Malaysia




  • Facebook